Colors of Economy! Orange Economy? Why in News?
At the inaugural World Audio Visual & Entertainment Summit (WAVES) 2025 in Mumbai, Prime Minister Narendra Modi spotlighted the ‘Orange Economy’—a term denoting the creative and cultural industries—as a pivotal force propelling India’s economic growth. He emphasized that the three pillars of this economy are content, creativity, and culture, underscoring their role in shaping India’s global identity. PM Modi called upon global storytellers to explore India’s rich cultural tapestry and share its narratives with the world, highlighting the nation’s potential as a hub for content creation and innovation. He also announced initiatives like the “Create in India Challenge” to foster innovation in the media and entertainment sector. The WAVES Summit aims to position India as a global leader in the creative economy, bringing together industry leaders, artists, and innovators to collaborate and drive forward the nation’s cultural and economic aspirations.
Key points of WAVES Summit:
- WAVES highlights India’s creative strengths on a global platform
- India, with a billion-plus population, is also a land of a billion-plus stories
- This is the time of dawn of Orange Economy in India, Content, Creativity and Culture – these are the three pillars of Orange Economy
- India is also hosting the Global Media Dialogue (GMD) for the first time, with ministerial participation from 25 countries,
- AIM: $ 50 Billio by 2029.
- 90 Countries, 10000 delegates, 1000 Creators, 300 Companies, 350 startup
10 Color of Economy:
1. Blue Economy
Definition: The sustainable use of ocean and marine resources for economic growth, improved livelihoods, and jobs while preserving the health of ocean ecosystems.
Key Areas: Fisheries, aquaculture, marine transport, offshore renewable energy, coastal tourism.
Importance: Promotes ocean conservation alongside development; crucial for island nations and coastal regions.
2. Brown Economy
Definition: A conventional industrial economy heavily dependent on fossil fuels like coal, oil, and gas.
Key Characteristics: High carbon emissions, pollution, resource depletion.
Concerns: Major contributor to climate change and environmental degradation; increasingly considered unsustainable.
Examples: Coal-fired power plants, oil refineries, traditional manufacturing units.
3. Green Economy
Definition: An economy that is low-carbon, resource-efficient, and socially inclusive, aiming for sustainable development.
Focus Areas: Renewable energy, sustainable agriculture, green buildings, circular economy practices.
Benefits: Environmental protection, job creation in green sectors, reduced inequality.
International Support: Backed by UNEP, SDGs, and climate accords like the Paris Agreement.
4. Orange Economy
Definition: The economy driven by creative industries and cultural heritage.
Sectors: Film, music, design, media, advertising, fashion, gaming, and literature.
Significance: Generates jobs, preserves culture, and enhances soft power and global influence.
Relevance in India: Highlighted by PM Modi in the WAVES 2025 Summit as a pillar of India’s global branding.
5. Black Economy
Definition: The informal or shadow economy comprising illegal or unreported activities.
Examples: Tax evasion, black money, unregistered businesses, smuggling, bribery.
Risks: Undermines governance, reduces tax revenue, encourages corruption.
Policy Challenge: Difficult to regulate and measure; targets of demonetization and anti-corruption drives.
6. White Economy
Definition: Economic activities related to healthcare, wellness, and caregiving.
Industries Included: Hospitals, pharmaceuticals, telemedicine, mental health services, fitness, and personal care.
Growth Drivers: Rising health awareness, aging population, and post-pandemic health investments.
Emerging Trends: Preventive care, digital health, AI in diagnostics.
7. Silver Economy
Definition: The segment of the economy focused on the needs and potential of the elderly population.
Key Areas: Elderly healthcare, retirement planning, senior housing, travel and leisure for seniors, assistive technology.
Economic Potential: Aging populations in countries like Japan and Europe drive innovation and investment in this sector.
Social Impact: Supports active aging and reduces pressure on public healthcare systems.
8. Purple Economy
Definition: An economy that integrates cultural dimensions and promotes gender equality and social inclusion.
Primary Focus: Women’s economic empowerment, workplace diversity, equality in pay and opportunities.
Significance: Enhances productivity, fosters innovation, promotes inclusive growth.
Related Movements: Gender budgeting, women-led entrepreneurship programs, UN Women initiatives.
9. Red Economy
Definition: An economy governed by centralized state planning, typically under communist or socialist regimes.
Features: State ownership of production, price control, and limited private enterprise.
Examples: Former Soviet Union, current systems in North Korea and to a lesser extent Cuba.
Criticism: Often lacks efficiency and innovation, though proponents argue for equity and redistribution.
10. Gold Economy
Definition: The part of the economy focused on finance, banking, wealth creation, and investment.
Components: Stock markets, mutual funds, insurance, fintech, private banking, cryptocurrency.
Role: Acts as the backbone of economic infrastructure, influencing growth through capital flow and investment.
Opportunities: Wealth tech, digital finance, ESG investing.
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